THE BRAND

Introducing

Acknowledged both for the aesthetic appeal of its models and for its technical excellence, Corum is proud to contribute to perpetuating the time-honored values and expertise of Fine Watchmaking. Since 1955, Corum has adopted creativity and boldness as its guiding principles. It is pursuing the path traced by the founders, more loyal than ever to the iconic collections, while enriching them with a powerful modern touch bearing the hallmark of innovation and technical breakthroughs. The continuity and the longevity of its collections are not mere words at Corum: the Admiral’s Cup has been sailing the oceans for 50 years, while the Bridges collection has been making its mark on watchmaking history for over 30 years. History is definitely in the making at Corum.

LA CHAUX-DE-FONDS

La Chaux-de-Fonds is a Swiss town located in the Jura mountains a few kilometers from the French border. Founded in 1656, it owes its growth and renown to watchmaking. The architect, Le Corbusier, writer Blaise Cendrars and automobile maker Louis Chevrolet were born here. It is a renowned centre of Art Nouveau and since 2009 has been classified a UNESCO World Heritage site for its typical urban landscape of the watchmaking industry. Today, it remains a very significant watchmaking center and is home to some of the most famous watchmaking manufacturers. In 1955, the year it was founded, the House of Corum was established at La Chaux-de-Fonds.

HISTORIC TIMEPIECES
  • Chinese Hat
    1958
    The Chinese Hat watch sparked public curiosity with its bezel evoking the famous pyramid-shaped head covering worn by the people of China.
  • Admiral’s Cup
    1960
    In 1960, the first interpretation of the Admiral’s Cup model with a square case was developed. On the back of the case, a sailboat was engraved by hand with the name: Admiral’s Cup
  • Coin Watch
    1964
    The Coin Watch without a back cover was created with an ultra-thin movement that is set in an authentic gold coin, a $20 Double Eagle Coin. A model worn by numerous U.S. Presidents and prominent personalities including Nobel Prizes laureates.
  • Romvlvs
    1966
    In 1966, the Romvlvs watch was unveiled, featuring the hour numerals engraved not on the dial, but on the bezel.
  • Feather
    1970
    CORUM introduced the Feather watch composed of genuine bird feathers. This artistic and technical feat called for great expertise.
  • Rolls-Royce
    1976
    The Rolls-Royce watch once again underscored the 1976 avant-garde nature of the brand, since it represented the first ever partnership of this kind with a prestigious automobile manufacturer.
  • Golden Bridge
    1980
    Launch of a world first: the introduction of the first Golden Bridge with its delicately hand- engraved baguette movement. A genius watchmaker, Mr Vincent Calabrese conceived the idea of creating a movement with linear gear trains, mounted within a transparent exterior and isolated in space without any visible connection. This prodigiously slender world- famous revolution was an immediate hit with connoisseurs and collectors of fine watches and earned Corum the title of an authentic watch manufacture. Thirty years later, this now legendary movement remains a concentrated blend of Fine Watchmaking and a unique expression of the art of horology.
  • Admiral’s Cup design reinterpreted
    1983
    The famous Admiral’s Cup design was reinterpreted in a version with nautical pennants corresponding to the international maritime code and serving as hour-markers on a twelve-sided bezel.
  • Admiral’s Cup Tides
    1993
    The Admiral’s Cup Tides watch was launched. Fitted with an exclusive CORUM movement CO277, it indicates vital information such as the lunar cycle and the time of the tides, as well as the strength of the tide, an estimation of water levels and the strength of the currents.
  • Tabogan
    1997
    CORUM filed a patent for a new invention showcased in the Tabogan watch, equipped with an ingenious mechanism allowing the watch case to be positioned upright, and thus transforming the wristwatch into a table clock.
  • Trapèze
    2001
    With the Trapèze watch in 2001, Corum created a 2001 new style evoking subtle grace. Its name evocative of its shape and large size gave a truly timeless design.
  • Classical Vanitas
    2005
    The Classical Vanitas marked the world premiere of marquetry-work as applied to watch dials. The stone and marble parts were meticulously cut to fit together like a mosaic.
  • Golden Bridge reinterpreted
    2005
    In celebration of Corum’s 50th Anniversary, the Golden Bridge was reinterpreted in a contemporary vein, imbuing the original 1980s model with the spirit of the 21st century.
  • Renewal of the Admiral’s Cup model
    2006
    2006 While offering a more contemporary, boldly desi- gned collection, CORUM nonetheless maintained its essential aesthetic characteristics: the famous twelve-sided case and the nautical pennants.
  • The legendary Romvlvs was reborn
    2007
    In 2007, the legendary Romvlvs was reborn with an elegant and contemporary spirit, interpreting the classical codes of the brand. Its new design perpetuates the distinctive nature of its Roman numerals engraved on the bezel and is distinguished both by its double-curving case creating an elliptical effect on the bezel, and by its domed sapphire crystal.
  • The Ti-Bridge and the new CO 007 caliber
    2009
    2009 once again revealed CORUM’s apparently inexhaustible creativity. CORUM wrote a major new chapter in its history by presenting its second in-house movement. Designed, developed and assembled within the brand’s workshops, the Ti-Bridge is the first model to house the new CO 007 caliber.
  • CORUM celebrated its 55th anniversary
    2010
    In 2010, CORUM celebrated its 55th anniversary, a half century of the Admiral’s Cup and 30 years of the Golden Bridge. Legitimacy and a pioneering spirit are rewarded.
  • The baguette movement in an automatic version
    2011
    In 2011, CORUM launched its exceptional baguette movement in an automatic version – with linear winding. It heralded a new era in the legend of this unique movement.
  • Admiral’s Cup Legend 46 Minute Repeater Acoustica
    2012
    In 2012, CORUM presented the Admiral’s Cup Legend 46 Minute Repeater Acoustica, never before had a minute repeater marked off time by chords. Dressed in the timeless features of the Legend line, this timepiece is the perfect balance between elegance and technical expertise.
  • Ti-Bridge Automatic Dual Winder
    2013
    In 2013 the launch of the Ti-Bridge Automatic Dual Winder brings the first self-winding movement to the Ti-Bridge line. This new winding system –designed, developed and patented by CORUM – derives its energy from two interconnected in-line oscillating weights
  • Admiral’s Cup ACOne 45 Tides
    2014
    In 2014, CORUM marks the evolution of an icon among sea-lovers in a reworked design: the Admiral’s Cup ACOne 45 Tides watch. 21 years after its launch, this model with its mechanical movement, remains a truly unique complication in the Fine Watchmaking world. Its exclusive nature forcefully reaffirms Corum’s longstanding, solid nautical anchorage.
  • Admiral’s Cup Legend 42 Flying Tourbillon
    2015
    In 2015, CORUM celebrates its 60th anniversary by creating the Admiral’s Cup Legend 42 Flying Tourbillon – a timepiece that reimagines the iconic haute horlogerie complication in a profound yet practical manner. Transparency plays a key role in this timepiece featuring a sapphire dial offering full view on the mechanism.
KNOW-HOW
PARTNERSHIP
  • Didier Cuche
    Born in the canton of Neuchâtel, Didier Cuche is a Swiss Alpine skier who earned 67 podium finishes, including 21 World Cup victories from 1993 to 2012. He won a total of four crystal globes for downhill skiing, one for the Super G and one for the giant slalom. Voted Swiss Sportsman of the Year in 2009 and in 2011 as well as Swiss Personality of the Year in 2011, Didier Cuche is one of the country’s most popular sportsmen. His impressive track record reflects his infighting with time. Retired from competition in 2012, Didier Cuche still bears the shared values cementing his partnership with Corum; concentration, performance, a quest for perfection and an unmistakably Swiss identity.
  • Vincent Calabrese
    Mr. Vincent Calabrese was born in Naples in 1944. After been expelled from school at the age of 12, he was hired by a watchmaker’s shop on the spur of the moment to replace an absent apprentice, who nonetheless returned three weeks later. Having acquired a few basic watchmaking skills and tools, Mr. Vincent Calabrese began working as a street watchmaker. Upon turning 17, he decided to leave Italy for Switzerland, where he was taken on by various watch companies in the Jura region and developed a solid range of watchmaking skills. It was in 1975 that this exceptional watchmaker launched his own business. He has consistently set himself new challenges in order to fulfil impossible dreams – the kind that have resulted in creations such as the “Spatiales” watches. In 1985 he inaugurated the Horological Academy of Independent Creators (AHCI) as a co-founder. It was within this innovation-friendly context that he created the world’s first “flying” or cantilevered wristwatch tourbillon that is still the thinnest in the world. As the artisan behind a wide range of technical and aesthetic feats, Mr. Vincent Calabrese has many achievements to his credit. In 2012, he took over the activities of the Kazès clockmaking company, with the challenge of industrialising production and ensuring the continuity of this historical brand – a mission he is still pursuing.